A responsive website adjusts itself to be readable and usable across all devices including smartphones, tablets as well as laptop, computer and television.
Responsive web design is also the preferred option when it comes to making your website search engine friendly. Providing a single, dynamic version of your website to all visitors, makes it easier for search engines to understand and serve your content, as well as easier to update and maintain.
Mobile web usage is still growing at a rapid pace that presents opportunity that should not be dismissed. A website that is optimised for mobile usage and performance stands the potential to gain more opportunity and business.
A responsive website allows user to scroll through your website as intended, withou any pinching, zooming and tiny text.
Development time and costs are reduced as the need to spend time and resources building a separate mobile website in addition to your traditional desktop website, the responsive approach enables you to optimise your business for both desktop and mobile with a single website.